A well-designed logo can be extremely impactful for a brand and those that come in contact with it. Many times, it is the first impression people have of your business and distinguishes you from competitors by creating brand recognition.
Branding kits help you organize your brand elements in a simple, concise manner. A complete branding guide takes it 10 steps further and fully explores every aspect of your brand on a deeper level. This goes from how the different versions of your logo will look on different materials and when to use the variations effectively, to figuring out exact hex codes for colors to use, tone of your business messaging, vision and mission statements, where your brand fits in the current market, fonts and more!